SML-227 Lion - Jell-O

SML-227  Lion - Jell-O

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reference numbers SML-227: Lion - Jell-O (M)
SML-227A: Lion - Jell-O pen stand (M)
description lion with open mouth
dimensions height = 3 3/4 inches
topics and series Topics: Animals & Pets  Commercial  
Series: Jell-O
related items see SML-199 for background information
first issued/withdrawn/
discontinued forever
SML-227 & SML-227A 1953/1953/-
private issue and/or limited edition & quantity private issue for General Foods  3,000 made
era first introduced. Marblehead
value range SML-227: 375/425
SML-227A: Rare
auction notes This item sold for $500 at 2001 Midwest Fair auction.
comments/observations none

GENERAL INFORMATION. The sixth in the Jell-O series (see SML-199), this miniature reflects the change in Young & Rubicam's advertising direction.  While the first five were headlined "Now's the Time for Jell-O," the Lion begins a series of individual ads.  This one says: "Everyone Roars for Jell-O."

From Dr. Glenn Johnson's book, The Sebastian Miniature Collection.

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Revised: October 07, 2013