SML-281A Speedy Alka Seltzer
SML-281 SPEEDY ALKA SELTZER
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here for an explanation of the info shown below |
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| reference numbers | SML-281: Speedy Alka Seltzer
(M) SML-281A: Speedy Alka Seltzer - "1982" - blue edge on box (L) |
| description | child holding package of Alka Seltzer |
| dimensions | height = 3 7/8 inches |
| topics and series | Topics:
Children
Commercial Medical
Profession Series: None |
| related items | none |
| first issued/withdrawn/ discontinued forever |
SML-281(1957/1957/-) SML-281A (1982/1982/-) |
| private issue and/or limited edition & quantity | SML-281
private issue for Miles Laboratories - 24 issued SML-281A (unknown) |
| era first introduced. | Marblehead |
| value range | SML-280:
Rare SML-281: Rare |
| auction notes | SML-281 sold for $5,800 at the 2001 Midwest Fair auction. |
| comments/observations | none |
GENERAL INFORMATION. Miles Laboratories asked Baston to design a few dozen miniatures of their trademark, Speedy Alka Seltzer, holding a packaged bottle of Alka Seltzer tablets. After studying the prototypes, the company decided to launch a massive promotional campaign.
When the company asked for delivery dates for 250,000(!) pieces, Baston quietly thanked them for the opportunity to participate and withdrew from the project. "You can imagine what could have happened. The Studio would have folded in favor of the Marblehead Division of Miles Laboratories. My 'no' decision was easier than you might imagine."From Dr. Glenn Johnson's book, The Sebastian Miniature Collection.
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Revised: October 20, 2004